Marketing 2.0Free Online Masterclass

Learn the Psychology & Systems that Drive Conversions for
Moving Companies (and Beyond)

Roman Golovach (Founder of Octopus Engage )

I spent 15 years learning what makes moving companies successful online. Now I'm sharing everything I know - whether you work with us or not.
I started my journey as a mover — carrying boxes, working long days, learning the business from the ground up.
Over the past 12 years, I’ve built websites, CRMs (Elromco, Octopus CRM), and complete marketing systems for moving companies across the U.S. and Canada, helping them increase conversions and book more jobs.

Along the way, I discovered that marketing isn’t just about ads or design. It’s about concepts — the mental models that shape strategy and results. I call this approach Marketing 2.0.

Today, I share everything I’ve learned in this masterclass — the psychology, the systems, and the exact steps movers can use to stand out in a crowded market. Whether you work with Octopus Engage or not, you’ll leave with a framework you can apply immediately.

In this masterclass, you’ll learn:

  • How the brain actually makes buying decisions
  • Why most marketing fails — and how to build a complete system that works
  • The 5 core concepts: The Bet, Brain Decides, System = Game, Targeting, Long-Term Strategy
  • Real strategies movers are using to boost bookings and dominate their markets

Ready to stop guessing and start winning in marketing?

I know the frustration: pouring money into ads, tweaking websites, and still not seeing consistent results.

Over the past 15 years, I’ve worked with 100+ moving companies and studied the psychology behind every booking decision. That journey led me to create Marketing 2.0 — a powerful framework that combines psychology, systems thinking, and real-world case studies.

This masterclass goes far beyond tips and tricks. It’s a complete, practical session where you’ll discover:

  • How to make your website convert in 3 seconds or less (faces, video, colors, movement)
  • How to design forms that feel like games (progress bars, clicks, instant feedback)
  • How to finish the client journey with trust (account pages, instant quotes, booking flow)
  • How to run ads that filter the right clients (premium targeting, matching landing pages)
  • How to think long-term, so every ad dollar builds momentum for years to come

We do the heavy lifting inside this masterclass.

You’ll leave with clarity, tools, and a repeatable system. No fluff, no jargon — just the exact psychology and strategies that moving companies (and other service businesses) are using to grow.

👉 Watch the masterclass and see how Marketing 2.0 can transform your business.

BUILT ON REAL RESULTS

You have one
website.

We learn from 50+.

You see what works for your company. We see what works across 50+ moving companies. We test, measure, and bring the winning changes to every client.

YOUR REVENUE

What 50+ companies teach us → applied to your business.

Last 12 months
$300K$250K$200K$150K$100K$50K$0
Website test
+7%
more quotes
Booking flow
+12%
higher completion
CRM update
28% fewer
no-shows
Ad campaign
+18%
more booked jobs

Impress yourclients

On each step

Client booking website displayed on a laptop

We help movingCompanies toBook more

Two laptops displaying Octopus moving company software
Two laptops displaying Octopus moving company software

Our cases

All our works
Lexel MovingMichael's Moving & StorageSpeedy MovingTIM MovingOttawa Pro MoversRaimond's Movers